Start by entering your creative challenge
A good approach is to frame your challenge as an action-oriented question, starting with 'How to...?'
Create a word association chain
Start with any word that pops into your head. Then, think about what that word reminds you of and add it to the chain. Keep going as long as you like
Boost your wordplay with AI assistance
You can use ‘Switch’ to swap the last word for a new one or ‘Suggest’ to get a fresh word for your chain
Pick the words that resonate with you
Once you’re done with your wordplay, browse through your chain and tap on the words that spark your curiosity. Then move on to the next screen
Craft ideas yourself or let AI inspire you
Enter your own ideas or tap a word, and AI will generate a creative idea for your challenge